Digital Marketing

About Course

Welcome to our Digital Marketing Course! This comprehensive program is designed for individuals eager to master the essential skills and strategies necessary to excel in the dynamic digital landscape. Whether you’re a beginner or a professional seeking to enhance your expertise, this course offers valuable insights and practical techniques. Our course features a blend of engaging lectures, hands-on activities, and real-world case studies, allowing you to apply what you learn in practical scenarios. Additionally, you will have access to valuable resources and tools to support your learning journey. To qualify for graduation, students will undergo assessments throughout the course. Successful completion of these tests will earn you a certificate, validating your skills and knowledge in digital marketing.

Course Content

Module 1
FUNDAMENTAL OF DIGITAL MARKETING Introduction to Digital Marketing Traditional vs Digital marketing Key concepts and terminology Understanding Digital marketing channels The digital customer journey Setting goals and KPIs

Module 2
SEARCH ENGINE OPTIMIZATION[S.E.O] What is SEO On page vs Off page SEO Key word research and analysis Technical SEO [site speed, mobile optimization] Link building strategies SEO tools *Measuring SEO success

Module 3
CONTENT MARKETING Introduction to content marketing Types of content Content creation process and strategy Importance of story telling and brand voice Content distribution channels Repurposing content across platforms *Measuring content effectiveness

Module 4
SOCIAL MEDIA MARKETING Overview of social media platforms Crafting a social media strategy Content creation and scheduling Social media advertising Community management and engagement Measuring social media performance

Module 5
PAID ADVERTISING AND EMAIL MARKETING Pay per click Advertising Google ADs, Facebook ADs and other platforms Creating effective campaigns Key word bidding and targeting Measuring ROI for paid campaigns EMAIL MARKETING Building on Email list Crafting compelling Email campaigns A/B testing and personalization Email automation and drip campaigns Analytics and optimization

Module 6
ANALYTICS DATA AND STRATEGY Understanding web analytics Track performance across platforms Using Data to drive decision making Building a comprehensive digital marketing strategy Budgeting and allocation of resources Monitoring and refining strategies over time

Student Ratings & Reviews

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About Course

Course Content

Module 1
FUNDAMENTAL OF DIGITAL MARKETING Introduction to Digital Marketing Traditional vs Digital marketing Key concepts and terminology Understanding Digital marketing channels The digital customer journey Setting goals and KPIs

Module 2
SEARCH ENGINE OPTIMIZATION[S.E.O] What is SEO On page vs Off page SEO Key word research and analysis Technical SEO [site speed, mobile optimization] Link building strategies SEO tools *Measuring SEO success

Module 3
CONTENT MARKETING Introduction to content marketing Types of content Content creation process and strategy Importance of story telling and brand voice Content distribution channels Repurposing content across platforms *Measuring content effectiveness

Module 4
SOCIAL MEDIA MARKETING Overview of social media platforms Crafting a social media strategy Content creation and scheduling Social media advertising Community management and engagement Measuring social media performance

Module 6
ANALYTICS DATA AND STRATEGY Understanding web analytics Track performance across platforms Using Data to drive decision making Building a comprehensive digital marketing strategy Budgeting and allocation of resources Monitoring and refining strategies over time

Test

Congratulations Kangemi Cohort 9.1 & 9.2 Graduates!

Digital Marketing

About Course

Course Content

Module 1 FUNDAMENTAL OF DIGITAL MARKETING *Introduction to Digital Marketing *Traditional vs Digital marketing *Key concepts and terminology *Understanding Digital marketing channels *The digital customer journey *Setting goals and KPIs

Module 2 SEARCH ENGINE OPTIMIZATION[S.E.O] *What is SEO *On page vs Off page SEO *Key word research and analysis *Technical SEO [site speed, mobile optimization] *Link building strategies *SEO tools *Measuring SEO success

Module 3 CONTENT MARKETING *Introduction to content marketing *Types of content *Content creation process and strategy *Importance of story telling and brand voice *Content distribution channels *Repurposing content across platforms *Measuring content effectiveness

Module 4 SOCIAL MEDIA MARKETING *Overview of social media platforms *Crafting a social media strategy *Content creation and scheduling *Social media advertising *Community management and engagement *Measuring social media performance

Module 6 ANALYTICS DATA AND STRATEGY *Understanding web analytics *Track performance across platforms *Using Data to drive decision making *Building a comprehensive digital marketing strategy *Budgeting and allocation of resources *Monitoring and refining strategies over time

Student Ratings & Reviews

Test

Congratulations Kangemi Cohort 9.1 & 9.2 Graduates!

Module 1
FUNDAMENTAL OF DIGITAL MARKETING Introduction to Digital Marketing Traditional vs Digital marketing Key concepts and terminology Understanding Digital marketing channels The digital customer journey Setting goals and KPIs

Module 2
SEARCH ENGINE OPTIMIZATION[S.E.O] What is SEO On page vs Off page SEO Key word research and analysis Technical SEO [site speed, mobile optimization] Link building strategies SEO tools *Measuring SEO success

Module 3
CONTENT MARKETING Introduction to content marketing Types of content Content creation process and strategy Importance of story telling and brand voice Content distribution channels Repurposing content across platforms *Measuring content effectiveness

Module 4
SOCIAL MEDIA MARKETING Overview of social media platforms Crafting a social media strategy Content creation and scheduling Social media advertising Community management and engagement Measuring social media performance

Module 6
ANALYTICS DATA AND STRATEGY Understanding web analytics Track performance across platforms Using Data to drive decision making Building a comprehensive digital marketing strategy Budgeting and allocation of resources Monitoring and refining strategies over time